Recommended: follow-up with ongoing support through our Spotlight Combined Marketing & PR consulting services (see below).
We'll provide you with a tangible and living business plan taking you from where you are to where you want to be. Let’s shine a spotlight on the goals and concerns identified through initial analysis and combine that with additional focused research performed by your Shine Consultant to create a workable, revisable, and presentable document you can feel confident about when meeting with financial investors.
Generous with marketing suggestions, your Spotlight Starting Point Business Plan provides valuable steps tailored to your business goals along with actionable items to launch your ideas, as well as income calculations and graphs to validate your business model.
We believe in teamwork to produce a well-rounded approach to marketing in order to fully convey your brand message and authentically build your top of mind status. We do this through clear communication, ingenious marketing, and reinforcement of exceptional customer service on all sides – providing an irresistible and compelling reason for your customers to embrace what you have to offer and tell all their friends. And... that's how you shine!
Essential starting point for any new business idea, re-branding, or marketing overhaul, and start-ups needing direction on where to focus initial efforts. Clear the cobwebs and shine the light! Whether you’re launching a brand new idea or just need to regroup and take a look at the basics – the starting points need to be clearly marked and calculated into a new road map that leads to your ultimate goals.
You'll benefit from our initial research and fresh ideas to get your creative wheels turning. At the same time, we'll provide you with realistic expectations of what we believe can be achieved and how much it will cost. This assessment will present you with marketing suggestions and establish reasonable timelines to give you a real picture of what can be done and when. This is your starting point before we can shout, “On your mark, get set, go!”
Our most popular and versatile plan -- Ideal for short-term projects or ongoing support. You get a little bit of everything with your very own marketing and public relation pros, at your service. This covers all the bases and behind the scenes work involved to implement your daily marketing strategy, public relations, training, and special projects.
Provides direction, management, representation, and hands on support with:
Highlights: Combined services to include post marketing plan implementation, public relation management, and/or business administration and support.
Provides you with the valuable and objective market research information only discovered through an in-depth analysis to learn exactly where you stand in today's market and how your customers and community perceive you. Provides customer based review and feedback through interviews and surveys with current and past customers. A custom questionnaire is designed to discover your customer's top-of-mind perceptions. Data collection is compiled and followed up with quality insights and corresponding recommendations that you can use to target your future marketing and PR efforts wisely. This process is essential in building a strong strategic marketing action plan (Strat MAP) and designed to be used in conjunction with a full marketing plan solution.
Highlights: Custom questionnaire and market research to provide quantitative results and recommendations based on customer feedback.
Outsource it! Let us do all the research, planning, pitching, and implementation to present your marketing, brand development, and reputation in the most realistic and honest way.
Our Spotlight Solutions provide you with an experienced Shine Consultant to lead your marketing and PR efforts and to assist your business with any relevant short-term needs, start-ups, special events, and ongoing support. We're happy to work alongside your management team to establish improvements in your current brand and marketing plan, identify and overcome any challenges, and ultimately achieve your goals. Take advantage of our bundled Spotlight Solutions listed below or create your own custom solution plan from our list of Services. All services may be bundled and are competitively priced per project. Contact us today to learn more about the benefits of outsourcing all of your branding and marketing activities. We can provide everything you need - with one phone call today!
Does not include: Initial web & social media set-up and design, Spotlight marketing plans, subscription fees, maintenance/hosting fees, third-party expenses, office supplies, media kit assembly, ad fees, travel expenses, printing/distribution/shipping fees.
PR & Marketing + Communications + Events + Web & Social Media
Shine PR Etc. © 2014
We will work with your management team to build or improve the current marketing plan, identify and overcome any challenges, and present a plan everyone can work with. Let's establish your marketing goals, agree on appropriate marketing tactics, and develop a strategic marketing plan that is attainable and brings results. We will research the best advertising avenues and coordinate run schedules. A good marketing plan is essential for identifying your unique brand promise and translating this into effective marketing communication and action.
Highlights: Identify key elements to build a detailed 12-month marketing activity plan and budget.
fine print: All prices subject to change and do NOT include printing fees or any other third-party expense. Legal transfer of ownership rights to any artwork / design / marketing materials / and writing applies only to the finalized 'work product' and deliverables upon completion and final payment. any unselected ‘work product' / drafts / and design material remains the copyright and property of shine pr etc., unless specifically purchased by client. as this is a creative process, turnaround times are approximate only. We will do our best to expedite, but may encounter increased production time as a result of: extra deliverable requests, modifications, complexity of design, etc. We will do our best to inform you of such delays throughout the creative process.
Knowing your audience is the key to successful marketing. Discover what people really think about your business, product, or services by utilizing the advantages of a professionally moderated focus group. With effective planning, development, and facilitation, we gather critical and relevant customer based feedback so that you can learn where to focus your marketing attention. A popular method of qualitative market research, these valuable sessions are fun as well as informative! This piece is also designed to compliment a full marketing plan solution.
We would be happy to meet with you and learn more about your business goals, new service, or special event. Media kit and additional price listings available during consult. We work with our clients not only at a boldly competitive price, but wholeheartedly. Most items can be bundled and priced per project. We offer a la carte Services as well as convenient packages to meet your immediate needs and budget.
We keep it simple.You have better things to do, like running your business. You have a list of contacts you'd like to send routine and nicely branded emails or newsletters out to. We'll maintain the software, design, manage, and deliver those messages on your behalf.
Utilizing the most secure and robust online database/communication management tools on the market for our clients - your data is safe, routinely cleaned, updated, and maintained. We have the ability to segment and tag your contacts to send relevant information to each group or to all. By integrating web-forms and automated message sequencing, your customers can request and receive information (Info sheets, E-books, RSVP confirmations, etc.) instantly, saving time for everyone. Your messages are clear and your hands are free to keep on doing what you do best.
The contact list belongs to you as Shine PR Etc. would simply host, manage, design and deliver your messages, and monitor the ongoing interaction - ultimately freeing up your time to handle other things.
Bottom line: If you want your customers to sign up for your newsletter, register for an event, request information, or purchase a product -- you need a well maintained mailing list and all the bells and whistles in place to make it happen.
Highlights: Planning, development, recruitment, and facilitation of a professional focus group study.
ALL PRICING SHOWN IS BALLPARK AND VARIES DEPENDING ON COMPANY SIZE, REQUIREMENTS, WORKLOAD, HOURS, ETC.