Brand & Marketing Strategies for Small and Growing Businesses


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Design Services:

(Required: high-resolution logo and other necessary

image files):

  • Graphic Design Services $75-125/hour, depending on company size and needs

  • Projects typically $175 - $500 per item or side, design work only

  • Additional charges may apply for elaborate artwork, stock images, photography, number of pages/sides/panels, and writing services

spotlight shine stationEry

Complete and branded communication elements to enforce your professionalism. It's more than a good business card design. Consistency across the board, our stationery package includes all the pieces you need, to say what you want to say.

You may choose up to 5 of the following items:
  • Business Cards
  • Letterhead & Envelopes
  • Email Signature
  • Notepads
  • Thank You Cards & Envelopes
  • Follow-up or Appointment Slip Pads
  • Gift Certificates (1/3 or 1/2 sheet)
  • Really need something else not listed here, let us know!

Highlights: Custom communication pieces especially designed from your separate branding elements to reflect your business style and personality. 

spotlight Branding basics

A full array of custom branding design elements and training materials that encompass the positioning, visual identity, and guidelines for your company’s unique style and tone of voice. Perfect for new brands or tired brands that just need some shining up. 

Our Brand Instruction & Style Guide provides you with a set of standards for all the writing and design elements of your company or key project. Beneficial for proof of concept and future reference. Covers all the bases, instructions, and design rules for your brand identity
Effective for new-hire orientation presentations and communication with outside vendors.

Bring your brand to life with coordinating internal signage, internal document and communication pieces, web & social media design, and other clever visuals to further engage your employees and customers. This is your brand messaging; shout it from the rooftops!

Highlights: New or refurbished branding design for your business. The basics and then some.

brand design and shine

brighten your brand now

We can read your mind. Ok, not really. But, we'll do our best to deliver exactly what you were thinking!

Our Brand Design and Shine Solutions deliver exactly what you need, when you need it. We aim to meet and exceed your expectations through effective design and quality printed materials. One key bonus we have to offer you, that some other designers cannot - is that we're also a marketing/PR agency, so we understand how a logo design is more than just a pretty piece of artwork . . . it needs to function in the building your brand. The same goes for all of your marketing materials.We'll take extra care with every piece, making sure it reflects your own brand messaging.

We'll are happy to take care of all your marketing and promotional materials, from design to delivery! Keeping your brand messaging consistent is important to us. We work with top wholesale, local, and specialty printers to scout out the best quality and rates for your supplies. Whenever we find special discounts and rates, we pass these savings along to you.

Take advantage of our bundled Brand Design and Shine Solutions listed below or create your own custom solution plan from our list of Services. All services may be bundled and are competitively priced per project. Contact us today to learn more about the benefits of outsourcing all of your branding and marketing activities. We can provide everything you need - and possibly even come up with a few fresh ideas you haven't even thought of yet.

PR & Marketing + Communications + Events + Web & Social Media
Shine PR Etc. © 2014

free initial consult

customized to address your immediate and long term goals

We would be happy to meet with you and learn more about your business goals, new service, or special event. Media kit and additional price listings available during consult. We work with our clients not only at a boldly competitive price, but wholeheartedly. Most items can be bundled and priced per project. We offer a la carte Services as well as convenient packages to meet your immediate needs and budget.

We're here to help you shine and we thank you for your business.

Brand Name and Messaging

  • Review of any completed market research, survey results, competitive analysis, website, materials, etc.

  • Development of Brand Personality Matrix, keywords, areas of focus, etc.

  • Top 3 Suggested Brand Names and/or Taglines

  • Trademark search and availability

  • One brand name and/or up to 3 taglines developed to completion and full rights released to client

  • Project term: 3-6 weeks

  • Cost: Starts at $795, also depending on company size and needs

Responsive Logo Design Set

  • Up to 3 original logo set concepts, color palettes, and revisions

  • Logo set includes: Primary Logo, Alternate, Stamp, & Icon (Favicon by request)

  • One complete logo set and color palette developed to completion

  • Commercial, licensed, and/or custom font design

  • Print & Web files

  • Colors: CMYK, RBG, Black & White (Pantone matching is extra)

  • Final print & vector files for selected designs with full rights to delivered files

  • Includes initial design consult and completed mood board

  • Project term: 3-6 weeks

  • Cost: $595 for one full logo set, also depending on company size and needs

  • Additional fees may apply for extra design requests, deliverables, and licensing fees.

Brand Instruction & Style Guide
(customized by company size and needs):

  • Branding Personality Matrix

  • Color Theme

  • Font Guide & Licensing Info

  • Logo usage

  • Voice & Style Guide

  • Web & Social Media Guide

  • Branding "Do's" and "Don'ts"

  • Project term: 4-6 weeks

  • Deliverable options: PowerPoint, Pdf booklet file, or online guide (normal web set-up & maintenance fees apply)

  • Cost: Starts at $1500, also depending on company size and needs

Benefits of working with Shine PR Etc.:
  • Great for smaller organizations that do not have the budget to hire a full-time in-house marketer or to provide you with additional strategic input alongside your current in-house marketing

  • Provides immediate relief for short-term projects or continued flexible contracting for ongoing support as needed

  • Can be utilized for coaching, training, design, support services, and special events

  • Cost Effective: You don't need to manage our consultants, provide an office, or employee benefits

  • Access to the best local printing rates and services, including direct market mailings

  • Ideal for small businesses, start-ups, new product or service launches, and key projects

  • We'll handle all the little details that your customers will notice and appreciate

We believe in teamwork to produce a well-rounded approach to marketing in order to fully convey your brand message and authentically build your top of mind status. We do this through clear communication, ingenious marketing, and reinforcement of exceptional customer service on all sides – providing an irresistible and compelling reason for your customers to embrace what you have to offer and tell all their friends. And... that's how you shine!

fine print: All prices subject to change and do NOT include printing fees or any other third-party expense. Legal transfer of ownership rights to any artwork / design / marketing materials / and writing applies only to the finalized 'work product' and deliverables upon completion and final payment. any unselected ‘work product' / drafts / and design material remains the copyright and property of shine pr etc., unless specifically purchased by client. as this is a creative process, turnaround times are approximate only. We will do our best to expedite, but may encounter increased production time as a result of: extra deliverable requests, modifications, complexity of design, etc. We will do our best to inform you of such delays throughout the creative process. 


Our goal is to be your

"Go-To" One-Stop Shine Shop

and provide you with complete  design and marketing services from concept to printing.

Need branded promotional items & merchandise? We'll take care of it!

  • Pens

  • Custom Socks

  • Hand Sanitizers

  • Tote Bags

  • Thumb Drives

  • Mugs

  • Gift Baskets

Tell us about your project!

spotlight print & Post ready design

Get it out there! What's your plan, Stan? Let's make the most clever, colorful, and meaningful printed materials to show the world who you are and to get your message out there stylishly.

Common items include, but not limited to:
  • Signage (Auto graphics, Banners, Posters)
  • Postcards
  • Gift Cards
  • Print Ads
  • Web Banners
  • Print and Email Newsletter Templates
  • PowerPoint Presentation Slide Templates
  • Social Media Cover and Profile Images

Highlights: Custom designed professional printed materials and web images.

Shine Stationery Package

(Required: pre-existing high-resolution logo and image files):

  • Your choice, up to 5 designs listed

  • Up to 3 revisions

  • Print ready files

  • Easy tracking inventory list

  • Includes design consult, paper/color recommendations, printing estimates, and inventory description sheet

  • Printing Services & Delivery (billed separately)

  • Design Fee: Starts at $575, depending on company size and needs